09.28.08
Posted in General at 12:33 pm by Paloma Cruz
MFAH’s Dana Mattice was named Best Flack in the 2008 Houston Press “Best of”:
We know Dana Mattice is supported by the entire Museum of Fine Arts, Houston public relations staff, but we hear her cheerful voice the most. She’s always on top of whatever request we can think of — answering dumb questions (which she assures us are never dumb), sending photos, interviews and press releases, or resending one of those because they got, err, lost in our inbox. Entertainment publicity types are always ready to tell you how you can help them, but can prove difficult when it comes to helping you meet deadlines. Not Mattice (or her MFAH co-workers); she’s saved us many a pulled hair and proved to be an invaluable tool to our entertainment pages.
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09.07.08
Posted in General at 12:37 am by Paloma Cruz
Some stories to watch & things to do:
Some links to add to your bookmarks:
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09.06.08
Posted in General at 11:50 pm by Paloma Cruz
For those wanting to get started in personal branding, Dan Schwabel
brings us the Personal Branding Toolkit. The series is a must-read to
get you from 0 to 10 in a few quick steps. Read the whole thing, linked
in series below.
Business Cards — Some tips, in an abbreviated format:
- Name: Use your full name that you want people to call you. You don’t have to use your legal name and don’t use a nickname.
- Personal picture: Every business card should contain your face.
- Logo: Whether you have a personal or corporate logo, it has to be included on your branded business card. A logo is the best visual for branding.
- Contact information: just use your preferred method of contact.
- URL(s): This is the perfect time to include a link to your blog, LinkedIn account or any other website that best represents your brand.
- Material: Apart from common business cards made of paper/card
there are also special business cards made from plastic (frosted
translucent, crystal clear, white or metallic). You can even use metal,
rubberized cards, magnets or wood. You are guaranteed to stand out if
you don’t use the regular material.
- Product snapshots: If you sell a certain product, like an iPod, a car or even a house, then take a snapshot and put it in your business card.
- Font: The typeface you use is very important for your personal brand.
- Personal brand statement: This is yet another place to put
your personal brand statement. Remember, this statement includes “what
you’re the best at” and “the audience you serve.” It’s personal
positioning for the 21st century.
Portfolios — 3 Tips for grade A portfolios:
- Use categories
- Include descriptions
Resumes — Great tips to follow:
- Design your brand.
- Don’t use your picture.
- Links rock.
- Experience trumps education.
- Show some class.
- Create the multimedia you.
- Get Linked-In.
- Grow it.
- Summarize it.
- Customization.
Cover Letters
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09.01.08
Posted in General at 8:45 pm by Paloma Cruz
Become a better writer
Want to become a better writer? These sources say that you make this happen by reading and just writing. I find that the more I read, the more I have to say. And the more I write, the more often I write, the better my writing becomes.
Simple. Effective.
Links to help you network and find a job
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