06.19.08
copy tips, three questions to answer
If you don’t already have Copyblogger on your reading list, add it today. There are always good tips to help your writing.
Today’s tips are given in a post entitled “Three Questions Your Copy Must Answer to Succeed“:
- Why Do I Really Need This?
- Why Should I Choose You?
- Why Should I Decide Now?
These are things that need to be answered when creating a sales pitch in copy. And, remember, all our copy is sales… we’re trying to produce an action, a result.
