02.23.08

what social media means for B2B marketers

Posted in General at 12:17 am by Paloma Cruz

Ed Schipul is sharing a presentation he made this week to the Business Marketing Association in Houston. The topic was “What Social media Means for B2B Marketers.” The tool he’s using to share is SlideShare.

It’s a good presentation, definitely worth a visit.

how to make friends online

Posted in General at 12:07 am by Paloma Cruz

Tiffany Monhollon has a good post with 7 tips on making friends with bloggers, etc.:

The short list:

  1. Leave insightful comments on their blog.
  2. Write great content and link to them.
  3. Befriend them in their social networks.
  4. Communicate with them personally.
  5. Nominate them for awards (and tell them about it).
  6. Offer to work or write for them for free.
  7. Follow their advice (especially on relationship building.)

For details and more information, read the post.

02.15.08

Manlove brings home awards

Posted in General at 11:29 pm by Paloma Cruz

Marketers bring home 12 awards
– by the Pasadena Citizen

After winning more than a handful of honors at last year’s ADDY awards,
the team at John Manlove Marketing and Communications brought home
another dozen awards Feb. 8.

[snip]

Congratulations!

02.10.08

Six Steps to Better Blogger Relations

Posted in General at 6:16 pm by Paloma Cruz

From Media Bullseye:

The big issue with most blogger relations articles revolves around a tendency to treat bloggers like traditional media, and also a focus on tactical pitches or initiatives. This approach, in general, follows a bad media relations trend where hits matter more than relationships. Yield outweighs long-term reputation, and as a result mass blog outreach with mild customization occurs. Good PR pros
build relationships.

This article seeks to shed light on some best practices for building relationships with bloggers. It assumes the following:

a. You’ve researched the blogs that matter to your company, including critical magic middle blogs

b. The company (or organization) can contribute valuable information or insights to the marketplace’s conversation

c. That the company is committed to a campaign rather than an event

What are the six steps? In short:

  1. Win the War, Not the Battle: By focusing on the relationship rather than the individual pitch, long-term results are built.
  2. Human Relations: Bloggers are people with no obligation, not professional journalists.
  3. Commenting: One of the best ways to build a relationship remains showing interest in someone else.
  4. Use Your Blog: If you want respect from a blogger(s), have a blog.
  5. Join Their Social Networks: Make no bones about it.
  6. Opt Them In: Once a relationship has been created, if you really value
    their opinion and their voice is that important, opt them into your
    conversation.

02.07.08

is there a glass ceiling in public relations?

Posted in General at 2:19 pm by Paloma Cruz

From The Buzz Bin:

[snip] According to Kami, 87 percent of top marketing bloggers on the Ad Age 150 are men (prompting last summer’s W list meme). And 90-95 percent of the top twenty bloggers on Brendan Cooper’s Friendly PR Index are men. [snip]

Yes, I have noticed that the higher you get, the more men show up. And yet, a friend was telling me that a local university started a student organization to help encourage more men to enter into the PR field.