01.17.07
Word of Mouth Marketing
What are the rules of Word of Mouth Marketing? According to VerticalResponse there are four:
- Be interesting, be remarkable
- Make people happy
- Earn trust and respect
- Make it easy for people to talk about you
For those of you who don’t already know, according to Wikipedia, “Word-of-Mouth Marketing, or WOMM, is a term used in the marketing and advertising industry to describe activities that companies undertake to generate personal recommendations as well as referrals for brand names, products and services.”
