05.04.09
Learn about copyright
Some links to help you understand copyright:
These are sites to bookmark and reference.
04.23.09
what happens when everything is a priority?
BNET has a great little post about the three things that happen when you work in an environment where everything is treated as a “Code Red emergency.” What they point to:
- All problems get treated as five-alarm fires, whether they’re truly urgent or not. This means when something really is mission-critical, it might not get the attention it deserves.
- Stress levels rise as staffers try to adjust to perpetual long hours and non-stop pressure.
- Burnout happens, productivity drops, and employee engagement disappears.
I agree, though I would have pulled the three items in #3 as individual items.
04.20.09
PR vs. publicity
Yes, I actually agree with something Seth Godin published on his blog. Go read his rant on PR vs. publicity, it makes sense.
A publicity firm will tell you stories of how they got a client ink. A PR firm will talk about storytelling and being remarkable and spreading the word.
Wow. I have tried to explain to people how media relations is just part of PR, not the end-all, be-all, but this does a better job. Thanks.
04.19.09
tips to improve your LinkedIn profile
The LinkedIn blog has a post with 8 tips to improve your profile and make it more attractive for recruiters.
- Make your LinkedIn profile 100% complete
- Use a profile picture that you use on multiple sites
- Use the “Specialties” box to fill in keywords
- Update your LinkedIn “Status” regularly
- Make changes to your profile after every job change or promotion
- Include your web site and blog links
- Do not block incoming emails
- Increase your number of trusted connections!
I’m doing a few and need to start doing others.
02.10.09
what to tell new PR students
For Your Approval posted a great list of career advice for new PR students. In short:
- learn to touch type
- you must be able to write clearly
- dive into the world of social media
- the first few years will be “extremely frustrating”
- volunteer
Yep, completely agree.
02.06.09
media relations conferences
The Cision blog lists “eight terrific conferences” for media relations in 2009:
- PR News Media Relations Next Practices Forum (March 10, Washington DC)
- ALI’s Social Media Summit (April 27-30, Toronto)
- New Marketing Summit (April 28-29, San Francisco; May 14-15 Milan, ITALY; May 27-28, Dallas; September 30-October 1, Boston)
- PRSA’s The Digital Impact (April 30-May 1, NYC)
- Bulldog Reporter’s Media Relations Summit 2009 (May 17-19, NYC)
- Mediabistro Circus 2009 (June 2-3, NYC)
- IABC 2009 World Conference (June 7-10, San Francisco)
- PRSA 2009 International Conference (November 7-10, San Diego)
And I’m probably not going to make a single one.
02.05.09
top 10 assumptions about TV reporters
This is great! “Top 10 assumptions about TV reporters” is a must read, funny and sometimes true. Wish I’d written it.
12.31.08
PR jobs up
“Employment Report: Total PR Jobs Up 4.2%, Advertising Down 2.1%” reports MediaBistro from an Advertising Age report. MediaBistro writes:
[snip] …one part of the issue we’re especially interested in is the U.S.
Media and Advertising/Marketing-Services Jobs report. According to
AdAge’s numbers, PR gained 2,100 jobs from 12/07 to 10/08, which
accounts to a 4.2% overall increase. Meanwhile, ad agencies saw a loss
of 4,000 jobs for a 2.1% overall decrease.The hottest growth sectors overall were Internet Media Cos./Web
Portals, which grew by 6.5% and Cable TV, which grew by 5.2%. Read the
full report here.
Interesting. Yet I keep running into PR professionals that are looking for jobs.
12.30.08
death of the embargo
Do you use embargoes? In my career, I’ve only had to use them sparingly. I don’t like to do that because it puts the entire project on a different playing field. And, yes, I do often worry that the other side won’t honor the agreement.
Michael Arrington’s TechCrunch has announced that not only will they not honor embargo requests, they will promise to honor it then go ahead and ignore it (according to shel’s post). This is very disturbing.
More important is shel’s observation that
I feel Michael Arrington’s pain. Honoring embargoes has enabled competitors to ignore the embargo and break news first. But Arrington’s response reflects a disturbing trend: People who don’t like the behavior of PR people and respond by deliberately doing something worse. Chris Anderson did it when he published the email addresses of PR people who had spammed him. Now Arrington has done it by asserting that he will promise to honor an embargo when he has no intention of keeping the promise. In other words, he has publicly stated that you cannot trust his word.
Scary stuff.
12.26.08
Detroit Free Press custs home delivery
I missed this, so I’m mentioning it in case you did too:
In a First for a U.S. City, Detroit Newspapers Cut Home Delivery
– by HispanicBusiness.com
For the first time in a large U.S. city, newspaper readers in Detroit will no longer be able to step outside their door to grab a delivered paper every day.The publisher of the Detroit Free Press and the Detroit News said Tuesday it would eliminate home delivery on most days.
The move comes as newspapers across the country have been hit by declining readership and advertising revenues resulting in layoffs at major dailies as more people get their news on the internet.
Subscribers will only receive home delivery on Thursdays, Fridays and Sundays, and a scaled-down version of the paper will be available on newsstands on other days of the week, said the Detroit Media Partnership, which operates both papers under a joint operating agreement.
[snip]
More & similar:
- Examiner will drop Monday edition, by the Kansas City Business Journal